Comparison Between Mobile SEO vs Desktop SEO

Mobile users now score higher in buyer intent than desktop users. This means that there has been a drastic change in the buying behaviour of people and the place from where they shop. People searching for something through mobile has more chance of buying it than those who are shopping through the desktop. 

It was not long back when google website indexing favoured desktop websites, but now they have begun to focus more on mobile websites. With the new policy of using mobile indexing, users will get a result from the data that Google has gathered from indexing mobile websites. Find Cost-Effective SEO Services in Canada for your business needs. 

Similarity & Differences between Mobile and Desktop SEO

Do you already have a ready strategy for a desktop version of your website? This means there will not be much to do as both the versions are similar in a lot of aspects. 

Content is always the king and most of the content on both the sites are the same, the only difference is the presentation. You target keywords through content and the same is done on both the platform. 

On both platforms, the focus is user experience and they should be able to navigate through the website with ease on both platforms. 

The final call is the performance, if your website is loading slow or the server is down on any of the users will not be engaging with your site. 

The major difference between both is the audience focus. While desktop SEO focuses on the general public without specific attention to the geographical audience. For mobile users, the searches are more enhanced and based on local results. This allows more targeting based on the local data for mobile customers. You can learn Mobile SEO Vs Desktop SEO more here.

What change to make?

Considering all these things the next thing is to take advantage of the mobile revolution. While websites automatically adjust to load on Google, there are numerous changes you still have to make to make the site completely optimized. The problem is people make a responsive site for a website and then make it usable for mobile as an afterthought, for today the better approach is to design a responsive site for mobile and then make it usable for desktop. 

Following this thing and knowing the difference will help you to make changes to your website for mobile SEO.